The beginning, at home
The first orders, packed by hand.
Iscali Group
A group that integrates operation, brands and technology across e-commerce and logistics.
Iscali builds and scales digital operations, owned brands and proprietary systems to create long-term commercial assets.
01Who we are
Who we are
From a marketplace operation to a diversified holding.
Iscali was founded in 2021 by Daniel Oliveira and Cinthia Maximiano. It began the way many large stories do: small, at home, with the first orders packed by hand.
What looked like an e-commerce operation was, from the start, the beginning of something larger. Order after order, the operation grew into a group that integrates operation, logistics, owned brands and technology.
Today we operate across multiple categories and marketplaces, with in-house fulfillment and direct sourcing from China — always on a long-term horizon: building and protecting commercial assets that sustain growth year after year.
Headquartered in São Paulo, Brazil. National operational reach with international sourcing.
Founders
A business built by operators — founded and led by its partners since the very first order.
From a living room to a group
First warehouse
The operation gains structure: inventory, a forklift, processes.
Owned brands
The group's portfolio of registered brands is born.
A group
Operation, logistics, brands and technology, integrated at scale.
02What we do
What we do
Three pillars, one integrated operation.
Iscali is not only an e-commerce business. Operation, brands and technology work as a single system.
Operation
Multi-category e-commerce and logistics, from sourcing to delivery.
- Multi-category e-commerce
- Mercado Livre, Shopee, Amazon and TikTok Shop
- Mercado Livre Full
- In-house fulfillment via Seu Full
- Direct sourcing from China
Brands
A portfolio of owned, registered brands — developed and protected in-house.
- Portfolio of owned, registered brands
- Intellectual property management
- Brand development and expansion
- Trademark protection with the INPI
Technology
Proprietary systems that give scale and control to the entire operation.
- Proprietary operating systems
- Seu Full WMS for logistics
- Iscali Brands for brand and INPI management
- Technology as a competitive advantage
Operation in numbers
Scale measured by the operation, not the balance sheet.
Operational indicators that size the group. Update the values as data is confirmed.
1M+
customers served
10,000+
orders per day
23+
owned brands
500+
professionals mentored
4
marketplaces
Operational indicators. Financial information is shared through formal channels, on request.
03Brands
Portfolio
Owned brands, registered and managed in-house.
Each brand is an asset the group builds, protects and expands.
Several
Portfolio categorySeveral
An owned brand in the Iscali portfolio.
Pholex
Portfolio categoryPholex
An owned brand in the Iscali portfolio.
Side Quest
Portfolio categorySide Quest
An owned brand in the Iscali portfolio.
Roxxa
Portfolio categoryRoxxa
An owned brand in the Iscali portfolio.
and other brands in development and expansion
04The group
The group
The fronts that make up Iscali.
Complementary entities under one direction and one identity.
Iscali Comércio Eletrônico
E-commerce and marketplace operation
Seu Full
In-house fulfillment and logistics
Iscali Brands
Brand management and INPI filings
Mianofix
Product brand and operation
Iscali Engenharia
Engineering and infrastructure front
Mentoring & Training
Operations training and development
What enters as a digital operation becomes a group.
Each front reinforces the next — operation, brands and technology built to last and to grow together.
05Contact
Contact
Contact Iscali.
We are open to commercial, financial and supply-chain partnerships. Banks, investors, suppliers and international partners can reach the group's leadership directly.
Banks & investorsSuppliersCommercial partnersSupply chain
Or write directly to contato@iscali.com.br